PROMAX UNLIMITED

ProMax Unlimited Desking

Desk ALL Deals -Special Finance, new and used vehicle leasing, balloon and Conventional Finance for one low price

Since its ground-breaking release in 2002, ProMax has proven to be the most innovative and exciting automotive software product available today. Widely regarded as the automotive industry’s most comprehensive web-based front-end application, it offers a fully integrated approach to maximizing profits.

The system presents detailed comparisons of lease/retail options and provides instant payment calculations. The special finance tools instantly produce all possible lender-vehicle combinations available to the customer, sorted by maximum profit or days in stock!

We make it easy, accurate and very, very profitable! ProMax automatically updates all subprime, lease, and captive finance programs, plus factory rebates and residual values. We guarantee the accuracy! We make a mistake - we pay!

Recapturing the Diamond Award for desking software this year is ProMax, with a score of 104.9 (almost six points higher than the group average of 99.1). ProMax has taken home six desking awards and scored above average for seven straight years. "Having the most awards in the desking category and winning again this year is the highest compliment to ProMax, and my company in general. This award is strictly based on the votes of people out there in the trenches at dealerships around the country everyday trying to put special finance deals together and get them funded," said John Palmer, CEO of Dealer Marketing Services.

ProMax Unlimited helps you put together tough deals that would be lost using other systems!

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Electronic Application Submittal

ProMax can electronically submit your credit application and receive callbacks from RouteOne, as well as submit to Dealer Track and CAPS. We provide the technology to simultaneously submit different deals to different lenders, including payment calls. For borderline customers, create the perfect vehicle and deal structure to help get the initial qualification, then let ProMax find you the most profitable deal for the rehash. When submitting to RouteOne, proceed directly to desking, where the lender tiers, advances, payments, and rates from the callback are pre-loaded!

Professional Proposals

ProMax offers multiple customizable proposals to select from. You choose how the information is displayed - Rate and payment spreads, aftermarket items, price, etc. When a proposal is presented, we digitally store it in the customer history with the date and time stamp of when it was printed. Increase your closing ratio by utilizing ProMax proposals on every deal!

Fully integrated F&I Menu

The ProMax Unlimited F&I Menu is designed to efficiently and consistently present your dealership’s product options in a single, easy-to-read format. Easily create multiple menus to handle Retail, Lease, and Cash Deals for New or Used vehicles.

Integrated Closing Tools

ProMax Unlimited includes classic and unique closing tools for any buying objection. Turn any manager into a master closer! Available word tracks maximize your opportunity to close every customer. If we don't already have one you like, tell us what you want and we'll program it.